Holidays and your Customers

The holidays are a great time to make contact with your clients and customers. If you have a mailing list, now is the time to send out holiday cards. Be sure they are non-denominational (happy holidays instead of merry christmas or happy hannukah). Be sure to include your business contact information or a freebie such as a calendar.

Marketing studies have shown that you probably will need to touch a client seven or more times before they will buy from you. That means seven or more advertisements, articles, newsletters, emails, phone calls or other material put before their eyes and ears. Holidays are a perfect time for one or more of those touches.

In your holiday greetings, aim for personal and memorable. After all, if your card is just like every other business' cards, why bother? The card or e-greeting itself can be special, either artistic or particularly touching. The freebie can be unusual. Or your message can be memorable.

If time is short, there are greeting card services which will do the addressing and mailing for you.

If you do not have a mailing list, start one now. Your mailing list is pure gold.